By: Patrap , 9:12 PM GMT on February 28, 2014
Last weekend a article was published in the L.A. Times about New FCC Closed Captioning rules and the Closed Captioning used by WeatherNation as the Winter Weather swept thru in January.
from the article..
"Five wins and a very light power reese know" sounds more like gibberish than a weather forecast.
But that was the closed caption that hearing-impaired people got during a report from the WeatherNation channel last month. What the caption was supposed to say was,
"high winds and a very light, powdery snow."
Closed captioning is designed to help the deaf and hearing-impaired enjoy television and receive important news and weather reports.
Unfortunately, captions are often riddled with typos and incomplete sentences that leave viewers struggling to make sense of what is being said.
I came away from it thinking about the DirecTV TWC feudal clash awhile back and how it has trickled down to the consumers and within it the Deaf and Hearing impaired community as well.
Without a doubt, WeatherNation is a fine start up and has a future, but it is no TWC.
TWC has the scroll and Live technique to allow the proper wording needed for those it's intended for.
To have such a bad closed captioning with the severe season coming soon, it is plain to see a significant part of rural America will not have the level of Warning and clear Closed Captioning of the Severe Thunderstorm and Tornado threats to come.
Maybe the Executives at DirecTV TWC and WeatherNation could get together and work out the best deal for the Public.
Yeah,dat would be Great.
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The views of the author are his/her own and do not necessarily represent the position of The Weather Company or its parent, IBM.
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