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As the polar vortex mutated through the media, it was recognized early as naïve, mocked by comedians, dismissed as scientifically imprecise and politicized. It then becomes a trigger, that supports the doubt that is the goal of the political argument to disrupt climate-change and energy policy. This is a case when the pursuit of simple metaphors and snappy descriptions of complex events fuels the rhetoric. It is a fundamentally flawed tactic of communication and a fundamentally robust way to capture attention and fuel disruption. We must do better.
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