Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga: a Book Review

By: Dr. Jeff Masters , 4:46 PM GMT on November 21, 2012

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With a name like "Language Intelligence: Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga", a book with a title like that compels one to pick it up and see what the heck the author is talking about. And Joe Romm's new book on how to communicate doesn't disappoint--it's a thoughtful and compelling look at the techniques used by some of history's great communicators to help persuade. Joe Romm is author of the climateprogress.org blog, the most visited climate change blog on the Internet, and the main blog that I use to stay current on climate change and energy news. Romm defines Language Intelligence as "the ability to convince people of something both intellectually and emotionally, at both a conscious and unconscious level." He goes on to say, "If facts were sufficient to persuade people, then experts in science would rule the world. But facts are not, and scientists do not. We filter out all the facts that do not match our views." At the heart of great communication lies great story telling, and Romm give us these tips on how to tell a story people will want to read:

- Write a great headline: Newspaper readers read 56% of the headlines, but only 13% of the stories are at least half-read. Headlines are even more important on-line, since they are what show up on Google searches and tweets. An example of one the most re-tweeted headlines Romm used in 2011: "Mother Nature is Just Getting Warmed Up: June 2011 Heat Records Crushing Cold Records by 13 to 1" (Romm uses a pun and personification to help create an eye-catching headline.)

- Short words are the best words.

- Slogans sell.

- If you don't repeat, you can't compete. Repetition and rhyming help people remember your message.

- The golden rule of speech-making is: "Tell 'em what you're going to tell 'em; tell 'em; then tell 'em what you told 'em."

- Repeated distortions and smears are as effective as repeated truths, so beware of these sorts of attacks.

- If you want to de-bunk a myth, you need to focus on stating the truth, not repeating the myth.

- If you want to be more noticed and remembered, use more figures of speech (metaphors.) Examples of metaphors I've used include comparing our melting Arctic to the attic of a house that is on fire (Earth's attic is on fire: Arctic sea ice bottoms out at a new record low) and comparing the impact of global warming on extreme weather to the impact steroids have on a baseball slugger (Extreme events of 2011: climate change a major factor in some, but not all).

- Create an extended metaphor when you have a big task at hand. Countless books and articles underscore that extended metaphors are at the core of human thinking.



Video 1. National Center for Atmospheric Research scientist Dr. Jerry Meehl uses a metaphor to explain how climate change's impact on extreme weather is similar to how steroids affect a baseball slugger's ability to hit a ball out of the park.

At 183 pages, the book only took me about two hours to read, and I was very glad I did. It was very entertaining and informative, and anyone involved in public communication can learn from this book. I give it my highest rating: four stars out of four. Language Intelligence: Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga is $9.67 from Amazon.com.

Have a great Thanksgiving Holiday, everyone, and I'll have a new post for you on Friday.

Jeff Masters

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Happy Turkey everyone! Google did another doodle for today if you haven't seen it yet.
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Quoting PensacolaDoug:
Have Happy Thanksgiving!



I'm still waiting for my arctic blast.


Open the freezer and breath deep!!

Happy Tday Doug!
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Member Since: July 3, 2005 Posts: 423 Comments: 127804
Happy Thanksgiving everyone, today is a great day weather wise to watch parades and football and just spending time with family. The weather in my area(SE MI) should be sunny and 60F.
Member Since: March 16, 2012 Posts: 127 Comments: 7940
I am off to spend some quality time with my non cyber family.

Happy Thanksgiving Day to ALL! Blessed, we are, for knowing so many wonderful people here.

Added

For those of you on the east coast, you better pick your eating spot now. ..... When my turn comes, I call dibs on the recliner! I don't plan on moving around much, once I have eaten. :)
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Happy Thanksgiving everyone.
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Happy Thanksgiving from the woods of Virginia!!
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Quoting GeoffreyWPB:
Happy Thanksgiving to everyone!

Miami NWS Disco

..DRY AND COOLER THAN NORMAL THROUGH THE WEEKEND...
..BREEZY CONDITIONS TODAY MAINLY ALONG SOUTHEAST COAST...
..HIGH RIP CURRENT RISK TO CONTINUE ATLANTIC BEACHES...
..MINOR BEACH EROSION/COASTAL FLOODING EAST COAST THROUGH WEEK`S END...
..HIGH SURF ADVISORY PALM BEACH COAST...


Happy X-giving, Geoff.
Member Since: July 17, 2009 Posts: 71 Comments: 25971
Have a good one everybody.

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.
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Happy Thanksgiving everyone! Looks like the weather should be good for many of us. Very nice up here, great football weather, I'll be heading out to watch my high school's game in a few minutes.
Member Since: February 11, 2012 Posts: 83 Comments: 7725
Quoting PensacolaDoug:
Have Happy Thanksgiving!



I'm still waiting for my arctic blast.


I think we will get a cold shot on Saturday night Doug..
According to the forecast that I see ..
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Happy Thanksgiving to all here..
Alot to be thankful for..
This is a great community and I hope all will reflect on their blessings today..
So very sad about the "Barometer Bob" show having dire financial problems..
Maybe someone here can start a fund and keep him going..
I've learned quite a bit of weather related topics listening to him..
If someone knows how to set up a fund for him and thinks we have a chance to make a difference, WU mail me and I'll gladly give what I can to try and save it..
God bless all on this Thanksgiving Day, 2012.. :)
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Quoting PensacolaDoug:
Have Happy Thanksgiving!



I'm still waiting for my arctic blast.


Happy Thanksgiving

Member Since: July 17, 2009 Posts: 71 Comments: 25971
So much uncertainty, so much curiosity. Happy Thanksgiving all!
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Happy Thanksgiving, everyone. May you all have a wonderful day!
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Good morning everybody and Happy Thanksgiving!

I'm sure a lot of us (I know I am) are thankful that the 2012 tornado season is currently the least active on record.

Member Since: July 6, 2010 Posts: 113 Comments: 31862
I'm going to bed a little earlier than normal. Not feeling the best, Ulcer and nerve in my back are not playing ball with the rest of me. I would like to continue to follow a severe weather outbreak but I just can't any longer tonight.

Here is the latest warnings still going for parts of Western Australia and Queensland.

Severe Thunderstorm Warning
for damaging wind, large hail and heavy rainfall
for the Goldfields forecast district

Issued at 7:59 pm WST on Thursday 22 November 2012.
For people in an area bounded by Norseman to Leinster to Laverton to Balladonia to Norseman. This includes people in, near or between the following towns: Kalgoorlie.

Severe thunderstorms are likely to produce damaging winds, large hailstones and heavy rain which may lead to flash flooding in parts of the Goldfields forecast district.

The Severe Thunderstorm Warning for the Central Wheat Belt forecast district has been cancelled, but the situation will continue to be monitored and further alerts will be issued if necessary.

The Kalgoorlie radar shows a line of thunderstorms extending from Leonora down to Norseman, some of which may be severe. These storms are expected to contract east and gradually weaken through this evening.

Thunderstorms are also affecting areas between Norseman and Esperance, to the south of the warning area. Although these storms may be accompanied by squally winds and some heavy rain, they are not expected to be severe.

_________________________________________________ _____________________________________________

TOP PRIORITY FOR IMMEDIATE BROADCAST

SEVERE THUNDERSTORM WARNING
for DAMAGING WIND and LARGE HAILSTONES
For people in parts of the
Peninsula,
Gulf Country,
Central Highlands and Coalfields and
Central West Forecast Districts.

Issued at 11:11 pm Thursday, 22 November 2012.
Severe thunderstorms are likely to produce damaging winds and large hailstones over the next several hours in parts of the Central Highlands and Coalfields and Central West districts. Locations which may be affected include Alpha, Aramac, Jericho, Eastmere and Elgin Downs.
Severe thunderstorms are likely to produce damaging winds over the next several hours in parts of the Peninsula and Gulf Country districts. Locations which may be affected include Kowanyama, Delta Downs Station and Dunbar.
Severe thunderstorms are no longer occurring in the Northern Goldfields and Upper Flinders, Capricornia, Wide Bay and Burnett and Darling Downs and Granite Belt districts and the warning for these districts is CANCELLED.
Emergency Management Queensland advises that people should:
* Move your car under cover or away from trees.
* Secure loose outdoor items.
* Seek shelter, preferably indoors and never under trees.
* Avoid using the telephone during a thunderstorm.
* Beware of fallen trees and powerlines.
* For emergency assistance contact the SES on 132 500.
The next warning is due to be issued by 2:15 am Friday.



_________________________________________________ ___________________________________________

On a sad note. At 8pm Eastern USA time tonight could very well be the last Barometer Bob Show. Bob posted the following on his personal Facebook page earlier this week.

Well it's been a wild and crazy ride.
It is inevitable that it comes to an end.
If your wondering what I am talking about, drop me a call, or IM.
But it looks like Hurricane Hollow Weather and the Barometer Bob Show are coming to an end.

and

Even if I give back the computers it still goes against me the entire amount owed. It's the fact that they won't give or take, they just want their money. When I started this, I had old old computers. They are gone. What I have now is just what I have. If they are taken, I have nothing but my cell phone. The fact that and you know, what I have gone through in the past, it's never leaves. There is always someone or something that is against what you do because of who you are. These people and I asked, know who I am and what I do. But they still want the money bottom line. Whether they get the computers or not. If they don't get any money they can get a judge to order to have them taken. If they get the money, it's still against my credit. Best bet would to be able to find the money, give it to them, the show continues, and I just have to deal with the bad mark against me. Though, it would be to bail me out of this mess and how do you ask people to do that. I would have to explain the entire mess from the beginning. Which I plan on doing on the next show.

Plus, I am in debt not by my own record. When someone in your family is laid off and you have bills, you have to make a conscience decision what bills to make. Do I pay the electric bill or pay them? See this is one reason this happened. The real reason is that people shake your hand at a national event to look good to other people and then back out of an agreement to support you. This is what happened. Even said the check was mailed for $5000-. that's the bottom line, people lie, handshakes mean nothing at all today. But they will take tax dollars to line their own pockets from disasters.

If anyone knows how we as a weather community could help continue this weekly program that has been running now for 10 years and has had Dr Masters on the show back in 2007. Please send me a WU-mail and I'll pass it onto Bob or tune into the show tonight.

This week and maybe for the last time on The Barometer Bob Show for November 29, 2012.
Bob's guest will be Scott McPartland, owner of PSPhoto Severe Weather Photography! He will discuss this years weather events as seen and documented by him, including Superstorm Sandy and the Spring Tornado's season.
Listen Live and Please share your views, Join in the conversation in Storm Chat, sign-in with your WU handle.

Goodnight all.

Have a Happy Thanksgiving!
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Have a Safe and Happy Thanksgiving Day everyone. Weather is quite tranquil this morning here on the West Coast of FL. Hope you all have a nice time with your families.
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Happy Thanksgiving to everyone who comes on this blog! We have much to be thankful for in this Country!
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Have Happy Thanksgiving!



I'm still waiting for my arctic blast.
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Happy T-day
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Happy Thanksgiving!!! I hope everyone has a safe and fun holiday.
Member Since: February 13, 2012 Posts: 11 Comments: 3726
Quoting AussieStorm:
To have so many super cell storms is out of the ordinary. Normally one or two but not like last weekend and today. WA does have bad storms but they are normally off shoots from cyclones or heat lows that develop in the NW, also WA can get bad weather coming in off the South Indian Ocean.

I'll ask a friend on FB that knows way more then me about this. I'll get back to you?


Ah ok, I see. Was wondering as it seems like there's quite a lot of out of the ordinary weather from down there the last few years. but just wasn't sure if it's just being reported more, but was essentially rather normal. I would wonder how the growing ice shelf in Antarctica might influence a change in patterns a bit maybe? Yeah, if you hear anything interesting, pass it along. Don't have time right now to thoroughly investigate, though wish I did really as seems interesting.
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Quoting mitthbevnuruodo:


Aussie, are these fairly typical down there this time of year, or have they been particularly bad this year? Can't say I follow normal Australian weather patterns, so only see when there's headlines of freak weather or hurricanes etc. I know there's a lot of tropical areas, which would obvs tend to see thunderstorms, but wondering if these have been out of the ordinary. They certainly look like the big ones that roll round the plains in the US
To have so many super cell storms is out of the ordinary. Normally one or two but not like last weekend and today. WA does have bad storms but they are normally off shoots from cyclones or heat lows that develop in the NW, also WA can get bad weather coming in off the South Indian Ocean.

I'll ask a friend on FB that knows way more then me about this. I'll get back to you?
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Happy Thanksgiving to everyone!

Miami NWS Disco

..DRY AND COOLER THAN NORMAL THROUGH THE WEEKEND...
..BREEZY CONDITIONS TODAY MAINLY ALONG SOUTHEAST COAST...
..HIGH RIP CURRENT RISK TO CONTINUE ATLANTIC BEACHES...
..MINOR BEACH EROSION/COASTAL FLOODING EAST COAST THROUGH WEEK`S END...
..HIGH SURF ADVISORY PALM BEACH COAST...
Member Since: September 10, 2007 Posts: 0 Comments: 11099
Quoting AussieStorm:


STSS = Severe Thunderstorm Systems.


Aussie, are these fairly typical down there this time of year, or have they been particularly bad this year? Can't say I follow normal Australian weather patterns, so only see when there's headlines of freak weather or hurricanes etc. I know there's a lot of tropical areas, which would obvs tend to see thunderstorms, but wondering if these have been out of the ordinary. They certainly look like the big ones that roll round the plains in the US
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URGENT - FIRE WEATHER MESSAGE
NATIONAL WEATHER SERVICE TAMPA BAY AREA - RUSKIN FL
205 AM EST THU NOV 22 2012

...A RED FLAG WARNING WILL BE IN EFFECT FROM 12 NOON THROUGH
6 PM EST THURSDAY FOR PINELLAS...SARASOTA...AND LEE COUNTIES...

.SEVERAL HOURS OF CRITICALLY LOW RELATIVE HUMIDITY VALUES AND ERC
VALUES OF 32 TO 36 WILL LEAD TO RED FLAG CONDITIONS FOR
PINELLAS...SARASOTA...AND LEE COUNTIES THIS AFTERNOON AND EARLY
EVENING.

FLZ050-060-065-222300-
/O.UPG.KTBW.FW.A.0015.121122T1700Z-121122T2300Z/
/O.NEW.KTBW.FW.W.0036.121122T1700Z-121122T2300Z/
PINELLAS-SARASOTA-LEE-
205 AM EST THU NOV 22 2012

...RED FLAG WARNING IN EFFECT FROM NOON TODAY TO 6 PM EST THIS
EVENING FOR PINELLAS...SARASOTA...AND LEE COUNTIES...

THE NATIONAL WEATHER SERVICE IN TAMPA BAY AREA - RUSKIN FL HAS
ISSUED A RED FLAG WARNING...WHICH IS IN EFFECT FROM NOON TODAY TO
6 PM EST THIS EVENING. THE FIRE WEATHER WATCH IS NO LONGER IN
EFFECT.

* AFFECTED AREA...PINELLAS...SARASOTA...LEE.

* WIND...NORTHERLY WINDS ABOUT 10 TO 12 MPH.

* HUMIDITY...24 TO 30 PERCENT

* IMPACTS...ANY FIRES THAT DEVELOP WILL LIKELY SPREAD RAPIDLY.
OUTDOOR BURNING IS NOT RECOMMENDED.

PRECAUTIONARY/PREPAREDNESS ACTIONS...

A RED FLAG WARNING IS ISSUED WHEN VERY FAVORABLE CONDITIONS FOR
THE SPREAD OF WILDFIRE ARE OCCURRING NOW...OR WILL OCCUR WITHIN
24 HOURS.

&&

$$
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Quoting KoritheMan:
I'm thankful for finally getting the hurricane I wanted. Am I a bad person?

Happy Thanksgiving guys!


Happy Thanksgiving Kori and gang!!
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Quoting VaStormGuy:
Why don't instead of spending billions on wars, we spend those billions on upgrading infrastructure including highways, the power grid, and sewer systems?

And give NASA and NOAA a few billion more while you're at it too.


I agreee, we need to quit spending so much money on the war.
Bring the boys and girls home, have a strong defense, and improve our infrastructure,and quit giving away Obama phones with 250 minutes per month.
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good morning and HAPPY THANKSGIVING!!
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Good morning and Happy Thanksgiving day to all.
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STSS = Severe Thunderstorm Systems.
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Currently in Central Queensland.

SEVERE THUNDERSTORM WARNING - SOUTHEAST QUEENSLAND
for DESTRUCTIVE WIND, HEAVY RAINFALL and LARGE HAILSTONES
For people in parts of the
GYMPIE,
SOUTH BURNETT and
CHERBOURG SHIRE Council Areas.
Issued at 7:27 pm Thursday, 22 November 2012.
The Bureau of Meteorology warns that, at 7:25 pm, very dangerous thunderstorms were detected on weather radar near Proston and the area northwest of Murgon. Very dangerous thunderstorms are forecast to affect the area northeast of Lake Boondooma by 7:55 pm and the ranges south of Gayndah and the area north of Lake Boondooma by 8:25 pm.
Destructive winds, heavy rainfall that may lead to flash flooding and large hailstones are likely.
4-5cm hail has been observed near Nanango at 6:05pm.
Emergency Management Queensland advises that people should:
* Move your car under cover or away from trees.
* Secure loose outdoor items.
* Avoid driving, walking or riding through flood waters.
* Seek shelter, preferably indoors and never under trees.
* Avoid using the telephone during a thunderstorm.
* Beware of fallen trees and powerlines.
* For emergency assistance contact the SES on 132 500.
The next warning is due to be issued by 8:30 pm.

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Happy Thanks Giving to all my American friends here. Have a good one.
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I'm thankful for finally getting the hurricane I wanted. Am I a bad person?

Happy Thanksgiving guys!
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Quoting Accu35blog:
Happy thanksgiving eveyone


same 2 u...and to everyone else here
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Happy thanksgiving eveyone
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Quoting KoritheMan:


So it's essentially an issue of morale?

Kinda kinda not, I would be in pain.
Member Since: March 16, 2012 Posts: 127 Comments: 7940
Quoting wxchaser97:

Because it would be another trip to the hospital and after that I wouldn't do anything like this. I have already broken my arm and injured my knee this year.


So it's essentially an issue of morale?
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Quoting VaStormGuy:
My guess

92L in April: No upgrade
Beryl: No upgrade
Ernesto: Upgrade to Cat 2
Gordon: Upgrade to Major
Michael: Upgrade to 125 MPH
Nadine: No change
Isaac: No change
Sandy: Upgrade to Major near Cuba


My thoughts/guess

The invest: No upgrade

Beryl: No upgrade

Ernesto: Upgraded to a Cat 2 based off of ground measurements.

Gordon: Most likely no upgrade

Micheal: Might go to 120mph but could still remain at 115mph

Nadine: Little to no change

Isaac: No upgrade/change

Sandy: Upgraded to a 115mph major
Member Since: March 16, 2012 Posts: 127 Comments: 7940
Quoting KoritheMan:


Why would a broken toe be even remotely debilitating? You're typing, not running.

Because it would be another trip to the hospital and after that I wouldn't do anything like this. I have already broken my arm and injured my knee this year.
Member Since: March 16, 2012 Posts: 127 Comments: 7940
Quoting wxchaser97:
I am going to bed, good night everyone and happy Thanksgiving. I finally started my tropical cyclone summaries today with the season summary and Alberto's summary in progress. After almost breaking my toe yesterday, or today in mountain/pacific time, and being totally worn out I am lucky to even begin them.


Why would a broken toe be even remotely debilitating? You're typing, not running.
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I am going to bed, good night everyone and happy Thanksgiving. I finally started my tropical cyclone summaries today with the season summary and Alberto's summary in progress. After almost breaking my toe yesterday, or today in mountain/pacific time, and being totally worn out I am lucky to even begin them.
Member Since: March 16, 2012 Posts: 127 Comments: 7940
My guess

92L in April: No upgrade
Beryl: No upgrade
Ernesto: Upgrade to Cat 2
Gordon: Upgrade to Major
Michael: Upgrade to 125 MPH
Nadine: No change
Isaac: No change
Sandy: Upgrade to Major near Cuba
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Quoting trHUrrIXC5MMX:
this blog is screwed again

Yeah it has gotten pretty annoying.
Member Since: March 16, 2012 Posts: 127 Comments: 7940
this blog is screwed again
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Quoting hydrus:
This looks a bit impressive..

NAO is expected to be solidly negative for most of the latest run so I'm not surprised.
Member Since: March 16, 2012 Posts: 127 Comments: 7940
This looks a bit impressive..
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About

Jeff co-founded the Weather Underground in 1995 while working on his Ph.D. He flew with the NOAA Hurricane Hunters from 1986-1990.

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