Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga: a Book Review

By: Dr. Jeff Masters , 4:46 PM GMT on November 21, 2012

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With a name like "Language Intelligence: Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga", a book with a title like that compels one to pick it up and see what the heck the author is talking about. And Joe Romm's new book on how to communicate doesn't disappoint--it's a thoughtful and compelling look at the techniques used by some of history's great communicators to help persuade. Joe Romm is author of the climateprogress.org blog, the most visited climate change blog on the Internet, and the main blog that I use to stay current on climate change and energy news. Romm defines Language Intelligence as "the ability to convince people of something both intellectually and emotionally, at both a conscious and unconscious level." He goes on to say, "If facts were sufficient to persuade people, then experts in science would rule the world. But facts are not, and scientists do not. We filter out all the facts that do not match our views." At the heart of great communication lies great story telling, and Romm give us these tips on how to tell a story people will want to read:

- Write a great headline: Newspaper readers read 56% of the headlines, but only 13% of the stories are at least half-read. Headlines are even more important on-line, since they are what show up on Google searches and tweets. An example of one the most re-tweeted headlines Romm used in 2011: "Mother Nature is Just Getting Warmed Up: June 2011 Heat Records Crushing Cold Records by 13 to 1" (Romm uses a pun and personification to help create an eye-catching headline.)

- Short words are the best words.

- Slogans sell.

- If you don't repeat, you can't compete. Repetition and rhyming help people remember your message.

- The golden rule of speech-making is: "Tell 'em what you're going to tell 'em; tell 'em; then tell 'em what you told 'em."

- Repeated distortions and smears are as effective as repeated truths, so beware of these sorts of attacks.

- If you want to de-bunk a myth, you need to focus on stating the truth, not repeating the myth.

- If you want to be more noticed and remembered, use more figures of speech (metaphors.) Examples of metaphors I've used include comparing our melting Arctic to the attic of a house that is on fire (Earth's attic is on fire: Arctic sea ice bottoms out at a new record low) and comparing the impact of global warming on extreme weather to the impact steroids have on a baseball slugger (Extreme events of 2011: climate change a major factor in some, but not all).

- Create an extended metaphor when you have a big task at hand. Countless books and articles underscore that extended metaphors are at the core of human thinking.



Video 1. National Center for Atmospheric Research scientist Dr. Jerry Meehl uses a metaphor to explain how climate change's impact on extreme weather is similar to how steroids affect a baseball slugger's ability to hit a ball out of the park.

At 183 pages, the book only took me about two hours to read, and I was very glad I did. It was very entertaining and informative, and anyone involved in public communication can learn from this book. I give it my highest rating: four stars out of four. Language Intelligence: Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga is $9.67 from Amazon.com.

Have a great Thanksgiving Holiday, everyone, and I'll have a new post for you on Friday.

Jeff Masters

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I see that I am not the only one getting server 500 errors.

I guess the blog wants thanksgiving off too.
Member Since: March 10, 2006 Posts: 0 Comments: 10567
Evening all.

Happy Thanksgiving to all. We had cool, wet weather, with spitting rain and occasional downpours off and on all day. Interestingly enough, the sun was often shining quite brightly as it rained...

Makes me wonder what this season has in store. It certainly is shaping up to be rainier than average in our area so far.

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WINTER WEATHER UPDATE
_____________________________

***...HAPPY THANKSGIVING TO ALL...***

Northern US snowstorm



click pic for a bigger res.
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Quoting wxdude714:
I've lived this language intelligence since '02 when I figured out how our Govt modifies the weather. Illegally stalked for years and the target of a pyschological operations. A lot of professionals are blaming storms like Issac and Irene and how the inner core collapses based on Climate Change. Why not focus on the satellite photos and the numerous jet trails found around these hurricanes? Why not focus on what happens as these trails make their way into the inner core? The proof is in the pudding, massive amounts of small sized nanoparticles are being injected into the inner cores of these storms. The intense updrafts are taking the small water droplets up and out of the hurricane in the outflow patterns. As dry air encounters the hurricane the moisture that would be there to counteract the dry air isn't. Thus the inner core is demolished, the highest winds taken away from mixing to the surface and the energy transfered to the outer core. It's not rocket science to figure this out...there's no HAARP or magic weapon doing this,just straight simple cloud physics yet it is denied by so many meteorologists even as it happens right in front of them. Blame Climate Change, it's easier don't think or analysis the situation. Just like the upcoming storm on Tuesday/Wednesday of course it's scientific fact according to meteorologists looking at the GFS for an exact forecast or guidance that SOUTH wind happen at the surface to the Northeast of a surface low pressure over land in the Northern Hemisphere. It will not happen today, it will not happen tomorrow, it will not happen next week, or next month, next year,etc. Yet it's claimed as scientific fact and incorporated as scientific fact. It's basic Met 101 even basic Physical Science classes in middle school that this doesn't happen...yet there it is.

Take your fallacy elsewhere...
Member Since: July 6, 2010 Posts: 113 Comments: 32501
I've lived this language intelligence since '02 when I figured out how our Govt modifies the weather. Illegally stalked for years and the target of a pyschological operations. A lot of professionals are blaming storms like Issac and Irene and how the inner core collapses based on Climate Change. Why not focus on the satellite photos and the numerous jet trails found around these hurricanes? Why not focus on what happens as these trails make their way into the inner core? The proof is in the pudding, massive amounts of small sized nanoparticles are being injected into the inner cores of these storms. The intense updrafts are taking the small water droplets up and out of the hurricane in the outflow patterns. As dry air encounters the hurricane the moisture that would be there to counteract the dry air isn't. Thus the inner core is demolished, the highest winds taken away from mixing to the surface and the energy transfered to the outer core. It's not rocket science to figure this out...there's no HAARP or magic weapon doing this,just straight simple cloud physics yet it is denied by so many meteorologists even as it happens right in front of them. Blame Climate Change, it's easier don't think or analysis the situation. Just like the upcoming storm on Tuesday/Wednesday of course it's scientific fact according to meteorologists looking at the GFS for an exact forecast or guidance that SOUTH wind happen at the surface to the Northeast of a surface low pressure over land in the Northern Hemisphere. It will not happen today, it will not happen tomorrow, it will not happen next week, or next month, next year,etc. Yet it's claimed as scientific fact and incorporated as scientific fact. It's basic Met 101 even basic Physical Science classes in middle school that this doesn't happen...yet there it is.
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Hi guys....

I see many of you are talking about turkeys on this awesome sunny day... well let me tell you that my turkey is about 30min from being fully roasted

I can smell the flavor now
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Quoting CaicosRetiredSailor:
...a blog post hole big enough to drive a Turkey through!


I just had server errors for the last 35mins.
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Quoting Floodman:
Happy Thanksgiving to one and all!

Odd that so many have been in here today...LOL

Got a question for those of yo0u with a wealth of weather related bookmarks:

wiriting some flood reporting for the Connecticut shore post Sandy n=and I can;t seem to find any documentation on high Storm surge levels in this area. SLOSH only shows potentials. Anyone got a link to something with the actual readings?

Thanks in advance and may you each have a great day today!


Maybe these will help
Link

Link

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...a blog post hole big enough to drive a Turkey through!
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Quoting beell:
.


Grothar made the same point a few days ago : )
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Quoting TropicalAnalystwx13:
~95% of the United States is enjoying rain and snow-free skies.



Unfortunately fog was more of an issue than actual precipitation... massive pile up in Texas.
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401. beell
.
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400. beell
Quoting Floodman:
Happy Thanksgiving to one and all!

Odd that so many have been in here today...LOL

Got a question for those of yo0u with a wealth of weather related bookmarks:

wiriting some flood reporting for the Connecticut shore post Sandy n=and I can;t seem to find any documentation on high Storm surge levels in this area. SLOSH only shows potentials. Anyone got a link to something with the actual readings?

Thanks in advance and may you each have a great day today!


Some storm summary stuff here, Flood.
Happy Thanksgiving, ya'll.

NWS Philadelphia/Mt Holly
NWS New York
NWS Albany (Conneticut)

NWS Home Page by WFO

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this is one beautiful day around here alright..........
Member Since: August 6, 2011 Posts: 4 Comments: 40758
Member Since: August 6, 2011 Posts: 4 Comments: 40758
STAY SAFE OUT THERE TODAY FOLKS....................(CNN) -- At least two people were killed and as many as 120 injured in Thanksgiving Day pile-ups involving an estimated 100 cars on a foggy stretch of highway in southeast Texas, authorities said..
Member Since: August 6, 2011 Posts: 4 Comments: 40758
Quoting Floodman:
Happy Thanksgiving to one and all!

Odd that so many have been in here today...LOL

Got a question for those of yo0u with a wealth of weather related bookmarks:

wiriting some flood reporting for the Connecticut shore post Sandy n=and I can;t seem to find any documentation on high Storm surge levels in this area. SLOSH only shows potentials. Anyone got a link to something with the actual readings?

Thanks in advance and may you each have a great day today!
Link


Don't know if this will help you at all.
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Unsettled weather conditions in Hawaii.

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Happy Thanksgiving Day to all you wonderful bloggers out there. I thank all of you for the hard work you put into this site to make it the place I go to when I need information, especially during hurrican season!!

Now, I do understand that this is NOT related to weather but ...


The Thanksgiving Turkey
by DJack Prelutsky

The turkey shot out of the oven
and rocketed into the air,
it knocked every plate off the table
and partly demolished a chair.

It ricocheted into a corner
and burst with a deafening boom,
then splattered all over the kitchen,
completely obscuring the room.

It stuck to the walls and the windows,
it totally coated the floor,
there was turkey attached to the ceiling,
where there'd never been turkey before.

It blanketed every appliance,
It smeared every saucer and bowl,
there wasn't a way I could stop it,
that turkey was out of control.

I scraped and I scrubbed with displeasure,
and thought with chagrin as I mopped,
that I'd never again stuff a turkey
with popcorn that hadn't been popped.

Thanks again for all....

Lindy





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Quoting Floodman:
Happy Thanksgiving to one and all!

Odd that so many have been in here today...LOL

Got a question for those of yo0u with a wealth of weather related bookmarks:

wiriting some flood reporting for the Connecticut shore post Sandy n=and I can;t seem to find any documentation on high Storm surge levels in this area. SLOSH only shows potentials. Anyone got a link to something with the actual readings?

Thanks in advance and may you each have a great day today!
Floodman...Happy Thanksgiving.
Member Since: September 27, 2007 Posts: 1 Comments: 21728
Climate change deniers don't understand expertise
Posted on November 22, 2012

Expert report commission by World Bank

Many of you will have picked up that the World Bank has released a very important report on climate change. Its titled "Turn Down the Heat: Why a 4 degree C Warmer World Must be Avoided," and can be downloaded as a pdf.

highlights:

The world is on track to a 4 degree C warmer world - marked by extreme heat-waves and life-threatening sea level rise.

Adverse effects of global warming are "tilted against many of the world's poorest regions" and likely to undermine development efforts and goals.

Increased support is needed for adaptation, mitigation, inclusive green growth and climate-smart development.

http://openparachute.wordpress.com/2012/11/22/cli mate-change-deniers-dont-understand-expertise/
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Quoting yoboi:

...Using figures from the Nashville Electric service, the report says that Gore's house used 221,000 221,000 kWh of electricity in 2006, more than 20 times the national average of 10,656 kWh...

...But company spokeswoman Laurie Parker said the utility never got a request from the policy center and never gave it any information.

Gore spokeswoman Kalee Kreider said: "Sometimes when people don't like the message, in this case that global warming is real, it's convenient to attack the messenger."

Kreider said Gore purchases enough energy from renewable energy sources such as solar, wind and methane gas to balance 100 percent of his electricity costs.

Gore, who owns homes in Carthage, Tenn., and in the Washington area, has said he leads a "carbon-neutral lifestyle." To balance out other carbon emissions, the Gores invest money in projects to reduce energy consumption, Kreider said.

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Member Since: August 6, 2011 Posts: 4 Comments: 40758
Happy Thanksgiving Day to everybody over on your side of the Atlantic.

This is from the BBC:-
"The effects of climate change are already evident in Europe and the situation is set to get worse, the European Environment Agency has warned."

"It is in human health aspects, in forests, sea levels, agriculture, biodiversity - the signals are coming in from right across the environment."

Heres the link:-

http://www.bbc.co.uk/news/science-environment-204 08350

Apparently they are talking at the World Bank about there being a 4/c warming and how vital it is to avoid it! They should know.

Member Since: January 21, 2011 Posts: 0 Comments: 2093
Member Since: August 6, 2011 Posts: 4 Comments: 40758

...A DEVELOPING LOW PRESSURE SYSTEM OFF THE EAST COAST OF THE
UNITED STATES WILL RESULT IN DANGEROUS MARINE CONDITIONS ALONG
THE SOUTHEAST FLORIDA COAST THROUGH AT LEAST THE EARLY PART OF THE
WEEKEND...

FLZ172-230300-
/O.EXB.KMFL.CF.S.0008.000000T0000Z-121124T0000Z/
/O.EXT.KMFL.RP.S.0035.000000T0000Z-121124T0000Z/
COASTAL BROWARD-
406 AM EST THU NOV 22 2012

...HIGH RIP CURRENT RISK NOW IN EFFECT THROUGH FRIDAY EVENING...

...COASTAL FLOOD STATEMENT IS ALSO IN EFFECT THROUGH FRIDAY
EVENING FOR THE CONCERN OF MINOR COASTAL FLOODING AND BEACH EROSION...

* RIP CURRENTS...A LONG PERIOD SWELL ALONG WITH STRONG WINDS WILL
RESULT IN A HIGH RISK OF RIP CURRENTS.

* COASTAL FLOODING...A MODERATE TO ROUGH SURF TODAY AND FRIDAY
ALONG WITH TIDES RUNNING AROUND 1 FOOT ABOVE PREDICTED LEVELS
WILL RESULT IN A POTENTIAL FOR MINOR COASTAL FLOODING ACROSS
TRADITIONAL COASTAL FLOOD PRONE AREAS.

* TIMING...THE RISK FOR RIP CURRENTS WILL BE HIGH ANYTIME BUT
GREATEST AROUND THE TIME OF LOW TIDE WHICH WILL BE AROUND MID
MORNING AND EVENING TODAY THROUGH TOMORROW. THE FLOODING
POTENTIAL IS ANYTIME PARTICULARLY WITH THE INCREASING SURF BUT
IT WILL BE GREATEST DURING HIGH TIDE WHICH WILL BE IN THE MID
AFTERNOON AND EARLY MORNING HOURS OVER THE NEXT COUPLE OF DAYS.

* IMPACTS...IN ADDITION TO THE MINOR COASTAL FLOODING BEACH
EROSION IS ALSO A POTENTIAL IMPACT.

PRECAUTIONARY/PREPAREDNESS ACTIONS...

RIP CURRENTS ARE POWERFUL CHANNELS OF WATER FLOWING QUICKLY AWAY
FROM SHORE...WHICH OCCUR MOST OFTEN AT LOW SPOTS OR BREAKS IN THE
SANDBAR AND IN THE VICINITY OF STRUCTURES SUCH AS JETTIES AND
PIERS. HEED THE ADVICE OF LIFEGUARDS AND THE BEACH PATROL. PAY
ATTENTION TO FLAGS AND POSTED SIGNS.

IF YOU BECOME CAUGHT IN A RIP CURRENT...DO NOT PANIC. REMAIN CALM
AND BEGIN TO SWIM PARALLEL TO SHORE. ONCE YOU ARE AWAY FROM THE
FORCE OF THE RIP CURRENT...BEGIN TO SWIM BACK TO THE BEACH. DO NOT
ATTEMPT TO SWIM DIRECTLY AGAINST A RIP CURRENT. EVEN A STRONG
SWIMMER CAN BECOME EXHAUSTED QUICKLY.THERE IS A HIGH RISK OF RIP
CURRENTS.



$$
Member Since: August 6, 2011 Posts: 4 Comments: 40758
Anyone besides me going to family Thanksgiving parties and then black Friday shopping? At least it won't be freezing tonight for me.

The GFS continues to show some sort of snow system affecting S MI in about 6-7 days.
Member Since: March 16, 2012 Posts: 127 Comments: 7956
Enjoying Thanksgiving Miami Style... Outside by the pool. Awesome weather as usual for this time of the year.

Having ham, sweet plaintains, morros, arroz con bollo...

And the traditional foods of Turkey, sweet potatoe pie, mash potatoes and gravy, stuffing, and corn.

Hope everyone's thanksgiving is going great too!
Member Since: March 10, 2006 Posts: 0 Comments: 10567
Thankful to be Together on this fourth Thursday of November.

Happy Turkey Day
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Quoting plutorising:

i wonder why all the hype before they announce whatever it is?


Maybe they read that book the Doc is on about LOL


Good thing they don't do Thanksgiving here, been awful all day and the only freeway going round N Wales has been shut both directions for about 4 hours now from flooding. Glad didn't have to go out at all today eek.

Hope everyone over there's having a good day! just had our little mini T-day meal, and stuffed just from that LOL Waiting for space for pumpkin pie!
Member Since: October 12, 2011 Posts: 0 Comments: 863
It's a beautiful day for Thanksgiving here in SW Michigan! I hope the same is true for all the WUers here.

Happy (American) Thanksgiving!
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Happy Thanksgiving to one and all!

Odd that so many have been in here today...LOL

Got a question for those of yo0u with a wealth of weather related bookmarks:

wiriting some flood reporting for the Connecticut shore post Sandy n=and I can;t seem to find any documentation on high Storm surge levels in this area. SLOSH only shows potentials. Anyone got a link to something with the actual readings?

Thanks in advance and may you each have a great day today!
Member Since: Posts: Comments:
Happy Thanksgiving from the sunny Caribbean.

Oh, and here's Reality.....
It's real easy to put the weight on, and real hard to take it back off.
Just sayin'.....


heheheheheh

Have a Blast !
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Quoting HuracanTaino:
Actually, I'm very "curious" about what Curiosity Rover, found in Mars...

i wonder why all the hype before they announce whatever it is?
Member Since: August 30, 2008 Posts: 0 Comments: 80
Quoting goodsign:
So much uncertainty, so much curiosity. Happy Thanksgiving all!
Actually, I'm very "curious" about what Curiosity Rover, found in Mars...
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376. etxwx
Hope everyone has a wonderful day... Happy Thanksgiving!
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Happy Thanksgiving from Atlanta. Having early dinner around 2:30. Outside in gorgeous weather heating up the peanut oil for the deep fried turkey and up to 250. Just having a beer at waiting for the 360 mark to start dippin those two birds. :)
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Just ran a nice 5k with 10,000 other people, it wasn't bad, 40s and 50s, high near 70 today, great thanksgiving weather.

Happy Thanksgiving Everybody :)
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Quoting TropicalAnalystwx13:
Extremely cold air...temperatures below -30 °F...is building across Canada and will drop south over the coming days.


I wish I had those GREarth and levelx/analyst products, but they cost too much.
Member Since: March 16, 2012 Posts: 127 Comments: 7956
Extremely cold air...temperatures below -30 °F...is building across Canada and will drop south over the coming days.

Member Since: July 6, 2010 Posts: 113 Comments: 32501
TA, snow-free skies is the worst type of sky to do to me during the holidays.
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Happy Thanksgiving everyone!
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Thanksgiving Aboard the Space Station

The crew's Thanksgiving menu will include space-food versions of holiday favorites, such as irradiated smoked turkey, thermo-stabilized yams, NASA's own cornbread dressing, Russian mashed potatoes and a cranberry-apple dessert.

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~95% of the United States is enjoying rain and snow-free skies.

Member Since: July 6, 2010 Posts: 113 Comments: 32501
Hope everyone here has a wonderful Thanksgiving... It's going to be a full house in about 2 hours. 12 family and friends expected here in south Florida, and the weather could not be any better. All of the windows are open, AND so far, no food malfunctions. It's lookin' good. Trying an Amish turkey this year. Through all of our disputes and disagreements here this is the day we should all appreciate all of our friends whether online or not. Thanks for troops that are not enjoying their family today. God bless.
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Exactly how dozens of "Happy Thanksgivings" relate to Dr. Master's blog I don't know so: Happy Thanksgiving!
With that out of my way I was impressed with the book review and it seems to me the topic is relevant to the process of this blog and the Wundergound site.
I have not read the book but I'm wondering if the author mentions the need to listen to (or read) what the individual you wish to convince says (or writes).
Nice image Astrometeor!
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Astronomy Picture of the Day

I should begin posting these everyday. Some are really amazing in how the photographer took the picture.
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12Z is coming out!!
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There are now 28 days until the 2012 Winter Soltice.
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Happy Turkey everyone! Google did another doodle for today if you haven't seen it yet.
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Jeff co-founded the Weather Underground in 1995 while working on his Ph.D. He flew with the NOAA Hurricane Hunters from 1986-1990.

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