Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga: a Book Review

By: Dr. Jeff Masters , 4:46 PM GMT on November 21, 2012

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With a name like "Language Intelligence: Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga", a book with a title like that compels one to pick it up and see what the heck the author is talking about. And Joe Romm's new book on how to communicate doesn't disappoint--it's a thoughtful and compelling look at the techniques used by some of history's great communicators to help persuade. Joe Romm is author of the climateprogress.org blog, the most visited climate change blog on the Internet, and the main blog that I use to stay current on climate change and energy news. Romm defines Language Intelligence as "the ability to convince people of something both intellectually and emotionally, at both a conscious and unconscious level." He goes on to say, "If facts were sufficient to persuade people, then experts in science would rule the world. But facts are not, and scientists do not. We filter out all the facts that do not match our views." At the heart of great communication lies great story telling, and Romm give us these tips on how to tell a story people will want to read:

- Write a great headline: Newspaper readers read 56% of the headlines, but only 13% of the stories are at least half-read. Headlines are even more important on-line, since they are what show up on Google searches and tweets. An example of one the most re-tweeted headlines Romm used in 2011: "Mother Nature is Just Getting Warmed Up: June 2011 Heat Records Crushing Cold Records by 13 to 1" (Romm uses a pun and personification to help create an eye-catching headline.)

- Short words are the best words.

- Slogans sell.

- If you don't repeat, you can't compete. Repetition and rhyming help people remember your message.

- The golden rule of speech-making is: "Tell 'em what you're going to tell 'em; tell 'em; then tell 'em what you told 'em."

- Repeated distortions and smears are as effective as repeated truths, so beware of these sorts of attacks.

- If you want to de-bunk a myth, you need to focus on stating the truth, not repeating the myth.

- If you want to be more noticed and remembered, use more figures of speech (metaphors.) Examples of metaphors I've used include comparing our melting Arctic to the attic of a house that is on fire (Earth's attic is on fire: Arctic sea ice bottoms out at a new record low) and comparing the impact of global warming on extreme weather to the impact steroids have on a baseball slugger (Extreme events of 2011: climate change a major factor in some, but not all).

- Create an extended metaphor when you have a big task at hand. Countless books and articles underscore that extended metaphors are at the core of human thinking.



Video 1. National Center for Atmospheric Research scientist Dr. Jerry Meehl uses a metaphor to explain how climate change's impact on extreme weather is similar to how steroids affect a baseball slugger's ability to hit a ball out of the park.

At 183 pages, the book only took me about two hours to read, and I was very glad I did. It was very entertaining and informative, and anyone involved in public communication can learn from this book. I give it my highest rating: four stars out of four. Language Intelligence: Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga is $9.67 from Amazon.com.

Have a great Thanksgiving Holiday, everyone, and I'll have a new post for you on Friday.

Jeff Masters

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URGENT - WEATHER MESSAGE
NATIONAL WEATHER SERVICE JACKSONVILLE FL
316 AM EST FRI NOV 23 2012


FLZ022-023-030-031-035-036-GAZ134>136-150>152-164 -231300-
/O.NEW.KJAX.FZ.W.0009.121123T0816Z-121123T1300Z/
COLUMBIA-BAKER-UNION-BRADFORD-GILCHRIST-ALACHUA-B ACON-APPLING-
WAYNE-WARE-PIERCE-BRANTLEY-CHARLTON-
INCLUDING THE CITIES OF...LAKE CITY...MACCLENNY...LAKE BUTLER...
STARKE...TRENTON...GAINESVILLE...ALMA...BAXLEY... JESUP...
WAYCROSS...BLACKSHEAR...NAHUNTA...FOLKSTON
316 AM EST FRI NOV 23 2012

...FREEZE WARNING IN EFFECT UNTIL 8 AM EST THIS MORNING...

THE NATIONAL WEATHER SERVICE IN JACKSONVILLE HAS ISSUED A FREEZE
WARNING...WHICH IS IN EFFECT UNTIL 8 AM EST THIS MORNING.

* TEMPERATURE...READINGS ARE EXPECTED TO REMAIN NEAR FREEZING
THROUGH THE EARLY MORNING HOURS...THEN RISE ABOVE FREEZING BY 8 AM.

* IMPACTS...DAMAGE TO TENDER VEGETATION WILL BE POSSIBLE. ACTIONS
SHOULD BE TAKEN TO PROTECT THOSE VULNERABLE TO THE COLD.

PRECAUTIONARY/PREPAREDNESS ACTIONS...

A FREEZE WARNING MEANS SUB-FREEZING TEMPERATURES ARE IMMINENT OR
EXPECTED FOR AT LEAST 2 HOURS. APPROPRIATE ACTION SHOULD BE
TAKEN TO ENSURE TENDER VEGETATION AND OUTDOOR PETS HAVE ADEQUATE
PROTECTION FROM THE COLD TEMPERATURES. YOUNG CHILDREN...THE
ELDERLY AND THE HOMELESS ARE ESPECIALLY VULNERABLE TO THE COLD.
TAKE MEASURES TO PROTECT THEM.

&&

$$
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Quoting txjac:


My son was stuck in that accident and never made it to Thanksgiving with the family ...I missed him so much but happy he is safe ...just not Thanksgiving without both my kids ...

Happy Thanksgiving to all of you ...my extended family!
Hi, im glad he came thru it OK, must have been some anxious moments for you till he called..what an accident That must have been and I bet all over the tv news there..again..glad he is ok...
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Good Morning Folks!!...7-day for the Tampa Bay area.....
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Hmm. Thanks for the tip on re this book, but didn't Shakespeare use some long words?

And doesn't good story-telling involve in keeping the listener on the edge of their seat" - building some ambiguity and making them want to find out what happens? I think there is a difference between expository writing and story-telling. Oops! Sorry, I used some long words there.
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Quoting Skyepony:
Wales~ Torrential rain and winds of up to 60mph are battering Cardiff tonight in a nasty winter storm. There are currently reports of flooding on Lowther Road in Cathays, Western Avenue going towards Gabalfa roundabout, Bridge Road and Station Road in Llandaff North, and Lake Road East and Lake Road West in Roath.



Man Dies In Floods As Storms Set To Continue

A man has died after becoming trapped in his car in floods as large parts of the UK were hit by strong winds and heavy rain.

Forecasters said there will be some respite today with fewer showers - but the wet weather is expected to get worse again this weekend.

Around 90 flood warnings are in place for rivers across England and Wales along with more than 200 less serious flood alerts.

Hundreds of drivers were stranded, thousands of homes were without power and more than 100 people evacuated as winds reached more than 86mph.

In Somerset, emergency services received a call last night reporting a vehicle was wedged under a bridge near a ford in Chew Stoke.

Fire crews and police attended the scene and a man was found in the car and pronounced dead.

An Avon and Somerset Police spokesman said officers were still trying to identify the victim.

The areas worst affected by the heavy downpours were Wales and south-west England.

But the majority of the UK was hit by the storms as they were pushed eastwards throughout Thursday, causing flash flooding.

Western Power said 2,500 customers in the South West and 500 in Wales were without power because of high winds bringing down power lines, but that it was working to reconnect them as quickly as possible.

Three children had to be rescued from Dolbadarn primary school in Llanberis by firefighters in a boat yesterday afternoon when they were prevented from leaving by high water.

Among those hurt in the storms were an elderly pedestrian who cut his head after being struck by a tree, two teenage girls who had head and shoulder injuries and a female driver in her 50s who escaped with minor injuries after the car was crushed by a falling tree trunk.






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455. red0

Quoting wxmod:
Geoengineering looks like this:



MODIS satellite photo today



So when my forecast says Partly Cloudy, what it really means is Partly Geoengineered? Oh my god. What's next!?

Anyone got any tips on building a geoengineering proof bunker? How thick a layer of concrete would be necessary to protect me from a line-cloud if I suffered a direct hit? What happens if the Al-Qaeda division of the CIA finds out all they have to do is throw rusty AK-47's into the ocean to kill us all?

We're all doomed.
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Wxmod,the picture you posted(#449) is pretty much a standard example of aviation navigation.There are waypoints established by the FAA and air traffic controllers guide/direct aircraft to these points,obviously at differing altitudes.For some aircraft they may turn at these points,others continuing on.There was an air traffic control problem over Texas a few years ago requiring ATC to move a waypoint to over Austin and my brother was freaking out because he had never seen anything like your picture before.It is just standard aviation navigation,nothing to panic about.
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Rain finally moved out of my area and into Wxchaser's area.



It was great out earlier, so warm.
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Quoting wxmod:



http://www.elp.com/news/2012/11/22/one-of-the-wor ld-s-leading-geo-engineering-proponents-harvard-pr ofessor-david-keith.html


Kori, this is a link to an interview with David Keith, one of the big geoengineering research scientists.
Geoengineering includes all kinds of tampering with Earth's life support systems, including those of private companies. Bill Gates has spent a huge amount of money funding Steven Salter's research in hurricane modification. These researchers are finally coming out of the closet because they know they are going to get busted soon. The liabilities of even small research is huge, as you could imagine.


This part I agree with:

"And my view is: whether you're somebody who hopes this will work or hopes it doesn't, more knowledge is a good thing."

Still, I see no evidence of hurricane modification anywhere in that interview, nor in real-time.
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450. wxmod
Quoting KoritheMan:


See? No one would have a problem with your posts regarding geoengineering if you actually provided evidence or links that it is occurring. Your post here is an example of that. Really, that's all we've ever asked from you. So, thanks for that much.

Anyway, I watched the video (more proof I'm willing to accept the truth and efficacious nature of weather modification provided there's evidence), and while the theories therein seem plausible enough, I don't think we know enough about the atmosphere or climate to understand what kind of effect human intervention might have. One dude in the video even said "we've already altered the planet enough [by causing global warming], what if we imbalance it further by trying to fix it?"

In short, climate change mitigation through geoengineering is still a long ways from government acceptance, even if some people are attempting it now.

Also, how did you get from "geoengineering by spewing iron into the ocean" to "geoengeering through hurricane seeding"?



http://www.elp.com/news/2012/11/22/one-of-the-wor ld-s-leading-geo-engineering-proponents-harvard-pr ofessor-david-keith.html


Kori, this is a link to an interview with David Keith, one of the big geoengineering research scientists.
Geoengineering includes all kinds of tampering with Earth's life support systems, including those of private companies. Bill Gates has spent a huge amount of money funding Steven Salter's research in hurricane modification. These researchers are finally coming out of the closet because they know they are going to get busted soon. The liabilities of even small research is huge, as you could imagine.
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449. wxmod
Geoengineering looks like this:



MODIS satellite photo today
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Quoting wxmod:
Scientists are making plans to cheaply alter the Earth's climate. This report is from ABC news. Any billionaire can do it.

http://www.abc.net.au/news/2012-11-22/science-fic tion-gets-real-a-special-report/4387488


See? No one would have a problem with your posts regarding geoengineering if you actually provided evidence or links that it is occurring. Your post here is an example of that. Really, that's all we've ever asked from you. So, thanks for that much.

Anyway, I watched the video (more proof I'm willing to accept the truth and efficacious nature of weather modification provided there's evidence), and while the theories therein seem plausible enough, I don't think we know enough about the atmosphere or climate to understand what kind of effect human intervention might have. One dude in the video even said "we've already altered the planet enough [by causing global warming], what if we imbalance it further by trying to fix it?"

In short, climate change mitigation through geoengineering is still a long ways from government acceptance, even if some people are attempting it now.

Also, how did you get from "geoengineering by spewing iron dust into the ocean" to "geoengeering through hurricane seeding"? At least, I'm fairly certain that's what you were implying, judging by the nature of your posts here (correct me if I'm wrong).
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447. wxmod
Scientists are making plans to cheaply alter the Earth's climate. This report is from ABC news. Any billionaire can do it.

http://www.abc.net.au/news/2012-11-22/science-fic tion-gets-real-a-special-report/4387488
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446. Skyepony (Mod)
Wales~ Torrential rain and winds of up to 60mph are battering Cardiff tonight in a nasty winter storm. There are currently reports of flooding on Lowther Road in Cathays, Western Avenue going towards Gabalfa roundabout, Bridge Road and Station Road in Llandaff North, and Lake Road East and Lake Road West in Roath.

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445. Skyepony (Mod)
Georgia officials: Beware—used vehicles may be flood-damaged
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EXTENDED CPC CLIMATITOLGICAL OUTLOOK
SAN FRANCISCO BAY AREA CENTER
809 PM PST THU NOV 22 2012


POTENTIALLY SIGNIFICANT STORM SETS UP OFF THE WEST COAST
LATE NEXT WEEK SENDING A LARGE PLUME OF HIGH PWS INTO
NRN/CNTL CALIFORNIA. THE LARGE...DEEP LOW MAY LEAD TO
SIGNIFICANT SURFACE WINDS THROUGHOUT THE REGION ON TOP
OF A POTENTIALLY EXTREME HYDROLOGICAL EVENT FOR WATERWAYS

THIS COULD PRODUCE AS MUCH RAIN IN SOME LOCATIONS AS THE REGION SAW ALL OF LAST WET SEASON.
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Quoting wxdude714:
I've lived this language intelligence since '02 when I figured out how our Govt modifies the weather.
Is that why Isidore never redeveloped an inner core over the Gulf?
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442. Skyepony (Mod)
CIMSS Blog has some GOES imagery of the fog that caused that wreck in TX.

txjac~ Glad your son is alright.
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Quoting geepy86:
not a good day to be turkey

Never a good day to be a chicken.
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Quoting geepy86:
not a good day to be turkey


Exactly! That is why I have been lurking! :)
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not a good day to be turkey
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Quoting RTSplayer:
Not calling it official just yet, but it looks like a record-low Maximum for this year's global sea ice area.




YAWN
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437. txjac
Quoting Grothar:


Glad to hear he is OK.


Thanks Grothar ...yes, happy he is safe and fine. He actually spent Thanksging in Orange area with a friends family so at least he wasnt alone
Member Since: April 24, 2010 Posts: 1 Comments: 2494
Quoting txjac:


My son was stuck in that accident and never made it to Thanksgiving with the family ...I missed him so much but happy he is safe ...just not Thanksgiving without both my kids ...

Happy Thanksgiving to all of you ...my extended family!


Glad to hear he is OK.
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435. txjac
Quoting LargoFl:
STAY SAFE OUT THERE TODAY FOLKS....................(CNN) -- At least two people were killed and as many as 120 injured in Thanksgiving Day pile-ups involving an estimated 100 cars on a foggy stretch of highway in southeast Texas, authorities said..


My son was stuck in that accident and never made it to Thanksgiving with the family ...I missed him so much but happy he is safe ...just not Thanksgiving without both my kids ...

Happy Thanksgiving to all of you ...my extended family!
Member Since: April 24, 2010 Posts: 1 Comments: 2494
Quoting TropicalAnalystwx13:

Take your fallacy elsewhere...
Someone has been let out on day release from the loony bin for thanks giving.

Btw.....
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368 TropicalAnalystwx: ~95% of the United States is enjoying rain and snow-free skies.

Meanwhile, in the UK...
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Quoting bigchuck424:
it's hard to convince folks the predictions on climate change are accurate,when for the most part,the forecast for tomorrow is a maybe.
It may indeed be difficult to convince those people who don't understand the difference between climate and weather. That's why educating them is so vitally important.
Quoting bigchuck424:
...i believe there's something going on,but i base it on normal patterns.
It amazes me that of the only two possible explanations for our abnormal climate--abnormal forcing, or normal patterns--so many are willing to immediately discard the former to latch onto the latter...
Member Since: November 8, 2009 Posts: 4 Comments: 13508
Quoting Grothar:



I think you might want to change that to arroz con pollo. That might get a few Cubans a little upset. LOL


I like rice and fish...

Although I do like chicken too.
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it's hard to convince folks the predictions on climate change are accurate,when for the most part,the forecast for tomorrow is a maybe.
personally i believe there's something going on,but i base it on normal patterns...the science hasn't been around long enough to trust in blindly.
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MAJOR ALASKA STORM
_______________________________



click bigger bigger image
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Intense, no doubt, but nothing they've not handled in the past.

Member Since: July 6, 2010 Posts: 113 Comments: 31862
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Another big storm out near Alaska:

Member Since: February 11, 2012 Posts: 83 Comments: 7727
958mb extratropical low could be devasting for Alaska and western Canada.This storm is no joke folks.
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Not calling it official just yet, but it looks like a record-low Maximum for this year's global sea ice area.

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My team won :).Happy Thanksgiving I'am currently waiting on the cold.I see nature was kind to most of the country today.
Member Since: August 14, 2010 Posts: 10 Comments: 16719
Quoting CaicosRetiredSailor:
New reason to move to Canada: More Twinkies

The Canadian company that owns the trademark for Twinkies
says Hostess' crisis "doesn't affect us"

Americans started to panic after Hostess Brands, makers of Twinkies and Ding Dongs, moved to liquidate their assets last Friday. Although it's not clear what will happen to the now-endangered American species, the Canadian breed is doing just fine.




http://www.salon.com/2012/11/21/new_reason_to_mov e_to_canada_more_twinkies/



All those workers striking can congratulate themselves for helping put themselves out of a job permanently.
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New reason to move to Canada: More Twinkies

The Canadian company that owns the trademark for Twinkies
says Hostess' crisis "doesn't affect us"

Americans started to panic after Hostess Brands, makers of Twinkies and Ding Dongs, moved to liquidate their assets last Friday. Although it's not clear what will happen to the now-endangered American species, the Canadian breed is doing just fine.




http://www.salon.com/2012/11/21/new_reason_to_mov e_to_canada_more_twinkies/
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Quoting beell:
Thanks, Aug. Same to you and yours, old friend.

That single dot did not give ya'll much to work with-but you made the best of it.
:)


Can't argue with logic like that.
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419. beell
Thanks, Aug. Same to you and yours, old friend.

That single dot did not give ya'll much to work with-but you made the best of it.
:)
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Quoting beell:
.


I hope you and yours had a great Thanksgiving BL along with the rest of the WU community.
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Quoting Grothar:



I think you might want to change that to arroz con pollo. That might get a few Cubans a little upset. LOL


Im not Cuban...but I love to eat that (add some brown sauce to it ...yummmm!)
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Quoting beell:
.


Glad to see we are on the same page.
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Quoting Dakster:
Enjoying Thanksgiving Miami Style... Outside by the pool. Awesome weather as usual for this time of the year.

Having ham, sweet plaintains, morros, arroz con bollo...

And the traditional foods of Turkey, sweet potatoe pie, mash potatoes and gravy, stuffing, and corn.

Hope everyone's thanksgiving is going great too!



I think you might want to change that to arroz con pollo. That might get a few Cubans a little upset. LOL
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Just when ya start thinkin' WU is gettin' all nice&polite for the HolidaySeason...
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Happy thanksgiving people have fun and celebrate with your friends and family. good luck :)
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I see that I am not the only one getting server 500 errors.

I guess the blog wants thanksgiving off too.
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Jeff co-founded the Weather Underground in 1995 while working on his Ph.D. He flew with the NOAA Hurricane Hunters from 1986-1990.

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