Wunderground.com sold to The Weather Channel Companies

By: Dr. Jeff Masters , 6:30 PM GMT on July 02, 2012

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It's true. After 17 years as an independent company, Weather Underground has been sold, and will now be part of The Weather Channel Companies (TWCC.) As one of the founders of Weather Underground, I am excited about embarking upon this new chapter in our company's history. Having the infrastructure, resources, and content of The Weather Channel Companies will enable wunderground to create some great new products, and improve the quality and reliability of our existing content. We will now be called Weather Underground, LLC, and will maintain the wunderground.com web site as it is.


Figure 1. The original seven founders of wunderground.com, plus our first employee, circa 1998. In front, from left to right: Chris Schwerzler, Jeff Masters, Jeff Ferguson. In back: Dave Brooks, Alan Steremberg, Perry Samson, Chuck Prewitt, and Mike MacDonald.

The wild ride that began in 1995
Back in 1995, when the newly created commercial Internet put up for sale domains with a ".com" designation, and Weather Underground, Inc. became the world's first commercial weather web site, I could not have anticipated the wild ride that brought us to where we are at today. We registered the 2,000th domain ever taken, "wunderground.com", in 1995, missing registering "weather.com " by a month. Later that year, a group of executives from The Weather Channel visited us in Ann Arbor, inquiring on how we might work together. No sale resulted, but over the years, The Weather Channel and Weather Underground have had a number of meetings to discuss a possible merger. Many other companies have inquired about buying us, but we have always opted to stay independent, in order to nurture our creative, alternative weather web site and keep breaking new ground. The company's growth was slow at first, since we never took venture capital money. We grew from 6 employees in 1999 to 20 in 2009. But in the past three years, Weather Underground entered into a rapid period of growth that saw our staff more than double to 57 people. With a swelling user base around the globe, and with demands for our services to be made available across so many new digital platforms like mobile phones and tablets, the board recognized the need for an even greater injection of resources, and the decision was made to merge with The Weather Channel Companies.

How will the merger with The Weather Channel improve wunderground?
The Weather Channel is committed to keeping the Weather Underground brand and the web site in its current form. Weather Underground CEO Alan Steremberg will remain in charge, and our meteorologists and developers will continue to create the ground-breaking weather products that we're renowned for. The plan is to make both wunderground.com and weather.com stronger, by sharing content and infrastructure. Many Weather Underground features, such as our Personal Weather Station data, WunderMap, and my blog, are scheduled to also appear on the weather.com web site in the coming months. My blog's main home will continue to be wunderground.com, and I have been asked to continue to write the same variety of science-based posts on hurricanes, extreme weather, and climate change that I've provided since 2005. I enjoy communicating weather science, and am pleased I will be able to do this for both wunderground and The Weather Channel, which has an audience about three times as large as wunderground's.



Figure 2. One my favorite wunderphotos: a rainbow in Cyprus. With over 1.5 million wunderphotos uploaded, the wunderground community has helped make the web site far better than the employees could have done on their own.

For more information, see our press release, and WU meteorologist Shaun Tanner's blog.

Jeff Masters

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same old crap different day. I get to watch everything literally go right around me. I'm absolutely confident that is never going to rain here ever again.

Member Since: Posts: Comments:
Quoting KoritheMan:

Just thunderstorms induced by a heat ridge. If you look at water vapor imagery, the flow in that region is anticyclonic.
Thanks...must have been answering when I was asking. Peckin on my kindle.....:)
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I don't really know how i should feel about this, I used to love TWC and always watch their programs, but now with their new shows (Ice Pilot, which i find boring. which are run during prime time and many times when i try to see local weather, i end up having to go to a computer.

The one exception being the "Hurricane Hunters"

It would be nice if they would give you your own TV Channel.

But in all honesty, if this means that you (Dr.Masters) will blog more, and will write more Tropical Blogs, then we will all be satisfied.

Are you willing to Collaborate with Jim Cantore?

The Hurricane Dream Team?

Are you taking your talents to Atlanta? :)


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..can you Launch the Blogs thru the Eye of the Hurricane Mr. Cantore?

We will support it.

keeperofthegate do we have a window to make point Charlie while the Eye is over the wu-server?

..Aye Patrap.

Then we're go for TWC insertion on 25,July 2012.


Get Grothar in the Van

Member Since: July 3, 2005 Posts: 430 Comments: 130818
Quoting JeffMasters:


Yes.

Jeff Masters
Thanks for taking the time to answer our questions!
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Question to Dr Masters. Will Angela continue to blog in WU?
Member Since: April 29, 2009 Posts: 75 Comments: 15149
Quoting congaline:
What's the story with the circulation and building convection over far Western Panhandle?
just popped in...Yes...I noticed that also. Anything to that? TIA
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I don't know if this has been asked, but will we be able to keep our own blogs? It might be the only place I'll be able to call someone a "twit" without being banned.

Nite folks. Got to turn in. And Good Luck, Doc!
Member Since: July 17, 2009 Posts: 71 Comments: 27398
Maybe a little levity is good... Patrap is quoting Led Z.
If I may
"Everytime I look in the mirror, All these lines on my face getting clearer, The past is gone,It went by like dusk to dawn, Isn't that the way, Everybody's got the dues in life to pay
Blog on
Blog on
Blog on
Blog until your dreams come true,
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Hi Kori. Todays CPC update surpassed the +0.5C line. Do you think El Nino will be a strong one or Weak to Moderate?

Link
Member Since: April 29, 2009 Posts: 75 Comments: 15149
REAS AFFECTED AND TIMING:

ALL OF NORTHEAST ILLINOIS AND NORTHWEST INDIANA THROUGH EARLY
THIS EVENING.

DISCUSSION:

AS SEVERAL WEAK MID LEVEL DISTURBANCES SHIFT ACROSS A MOIST AND
VERY UNSTABLE ATMOSPHERE LATE THIS AFTERNOON INTO THE EARLY
EVENING...ISOLATED DEVELOPMENT COULD STILL BE POSSIBLE. ALTHOUGH
THE SEVERE THREAT IS NOT THE HIGHEST...THE STRONGEST STORMS
COULD STILL PRODUCE HIGH WINDS AND LARGE HAIL BEFORE ALL CHANCES
FOR THUNDERSTORMS DIMINISH LATER THIS EVENING.

.DAYS TWO THROUGH SEVEN...TUESDAY THROUGH SUNDAY.

THERE IS A SLIGHT CHANCE OF THUNDERSTORMS WEDNESDAY...AND PERIODIC
CHANCES FRIDAY THROUGH SUNDAY.

AN EXTENDED PERIOD OF HEAT AND HUMIDITY WILL CONTINUE THROUGH
SATURDAY WITH DAYTIME HIGHS IN THE 90S WITH ONLY SOME OCCASIONAL
COOLING NEAR THE LAKE. PEAK AFTERNOON HEAT INDICES ARE EXPECTED TO
RANGE BETWEEN 100 AND 105 DEGREES EACH DAY.

.SPOTTER INFORMATION STATEMENT...


SPOTTERS MAY BE NEEDED THROUGH EARLY THIS EVENING.
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Quoting BenBIogger:
I imagine that TWC will send some of their METs over here to post...

Either way. I look forward to this merger.


Wow sounds great how would improve Wunder.com?
Member Since: Posts: Comments:
Good Afternoon all
Been a while since I commented on anything...prefer to lurk and learn. Change is always hard at first.
All we can do is wait and see. For now Congrats Dr. Masters... I wish the best for you and the team.
For me, this is the first site I go to in the morning and the last site I check before going to bed.
I appreciate all the long time bloggers, have learned a lot and have the utmost respect for you guys...I hope we don't lose too many of you due to the change.
Thank you all.
Member Since: Posts: Comments:
Quoting Mucinex:

Quoting JeffMasters:
I haven't heard of any major changes coming to the PWSs. I haven't watched more than about 20 minutes of TWC per year over the past ten years or so; we don't have cable at my house. I'm ordering it this week--time to take a look at their programming and see if I can offer some suggestions on how it can be improved.

Jeff Masters

*Re-enacts face melting scene from Raiders of the Lost Ark*
Now, I'm just thinking this is an April Fool's in July joke. Even the county Animal Control does a background check on perspective adoptees. *insert Michael Vick comment*

sure would be nice if this were just an elaborate hoax.... i can't believe Dr. Master's quote "I haven't watched more than about 20 minutes of TWC per year over the past ten years or so" is really serious.
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Member Since: July 15, 2006 Posts: 182 Comments: 57025
this s ucks
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12z 8 to 10 DAY 500MB MEAN

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Quoting congaline:
What's the story with the circulation and building convection over far Western Panhandle?
Just thunderstorms induced by a heat ridge. If you look at water vapor imagery, the flow in that region is anticyclonic.
Member Since: March 7, 2007 Posts: 602 Comments: 21562
Quoting Patrap:

969
WGUS53 KGRB 030001
FFWGRB
WIC139-030300-
/O.NEW.KGRB.FF.W.0004.120703T0001Z-120703T0300Z/
/00000.0.ER.000000T0000Z.000000T0000Z.000000T0000 Z.OO/

BULLETIN - EAS ACTIVATION REQUESTED
FLASH FLOOD WARNING
NATIONAL WEATHER SERVICE GREEN BAY WI
701 PM CDT MON JUL 2 2012

THE NATIONAL WEATHER SERVICE IN GREEN BAY HAS ISSUED A

* FLASH FLOOD WARNING FOR...
WINNEBAGO COUNTY IN EAST CENTRAL WISCONSIN...

* UNTIL 1000 PM CDT

* AT 659 PM CDT...NATIONAL WEATHER SERVICE DOPPLER RADAR INDICATED
SLOW MOVING THUNDERSTORMS WITH VERY HEAVY RAINFALL ACROSS THE
WARNED AREA. UP 3 INCHES OF RAINFALL IS EXPECTED THIS EVEVING.

* RUNOFF FROM THIS EXCESSIVE RAINFALL WILL CAUSE FLASH FLOODING TO
OCCUR. SOME LOCATIONS THAT WILL EXPERIENCE FLOODING INCLUDE...
OSHKOSH.

PRECAUTIONARY/PREPAREDNESS ACTIONS...

DO NOT DRIVE YOUR VEHICLE INTO AREAS WHERE THE WATER COVERS THE
ROADWAY. THE WATER DEPTH MAY BE TOO GREAT TO ALLOW YOUR CAR TO CROSS
SAFELY.

A FLASH FLOOD WARNING MEANS THAT FLOODING IS IMMINENT OR OCCURRING.
IF YOU ARE IN THE WARNING AREA MOVE TO HIGHER GROUND IMMEDIATELY.
RESIDENTS LIVING ALONG STREAMS AND CREEKS SHOULD TAKE IMMEDIATE
PRECAUTIONS TO PROTECT LIFE AND PROPERTY. DO NOT ATTEMPT TO CROSS
SWIFTLY FLOWING WATERS OR WATERS OF UNKNOWN DEPTH BY FOOT OR BY
AUTOMOBILE.
I wonder if this will travel over to the east coast like that storm did the other night?..2 and a half million homes STILL without power there
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Special weather statement for:
=new= City of Toronto
=new= Simcoe - Delhi - Norfolk
=new= Dunnville - Caledonia - Haldimand
=new= Oxford - Brant
=new= Niagara
=new= City of Hamilton
=new= Halton - Peel
=new= Huron - Perth
=new= Waterloo - Wellington
Windsor - Essex - Chatham-Kent
Sarnia - Lambton
Elgin
London - Middlesex.

Hot and humid air spreading northeastward on Wednesday.


------------------------------------------------- --------------------
==discussion==
High humidity is expected to return to Southwestern Ontario. On
Tuesday, humidex values are expected to reach 40 over Windsor -
Essex - Chatham-Kent region with overnight low temperatures in the
low twenties Tuesday night.

Indications at this time suggest that this humid airmass will push
northeastward on Wednesday. Environment Canada will continue to
monitor the situation closely, the humidex advisory will likely be
extended to cover all of the above regions on Tuesday.

Please monitor the latest forecasts and warnings from Environment
Canada at WWW.WEATHEROFFICE.GC.CA.


The public is advised to monitor future forecasts and warnings as
warnings may be required or extended.

Please monitor the latest forecasts and warnings from Environment
Canada at www.weatheroffice.gc.ca


End

Member Since: July 15, 2006 Posts: 182 Comments: 57025
College of DuPage Meteorology
Severe Weather and Flash Flood Warnings


Note: This page will reload every 2 minutes. Warnings are listed with the most recent first.
Click on the station ID to bring up list of recent severe weather statements.

FLASH FLOOD WARNING GREEN BAY WI - KGRB 701 PM CDT MON JUL 2 2012
SVR T-STORM WARNING ST LOUIS MO - KLSX 700 PM CDT MON JUL 2 2012
SVR T-STORM WARNING DULUTH MN - KDLH 656 PM CDT MON JUL 2 2012
SVR T-STORM WARNING DULUTH MN - KDLH 651 PM CDT MON JUL 2 2012
SVR T-STORM WARNING DULUTH MN - KDLH 644 PM CDT MON JUL 2 2012
SVR T-STORM WARNING ST LOUIS MO - KLSX 639 PM CDT MON JUL 2 2012
SVR T-STORM WARNING DULUTH MN - KDLH 637 PM CDT MON JUL 2 2012
SVR T-STORM WARNING EASTERN ND/GRAND FORKS ND - KFGF 633 PM CDT MON JUL 2 2012
SVR T-STORM WARNING GREEN BAY WI - KGRB 633 PM CDT MON JUL 2 2012
SVR T-STORM WARNING EASTERN ND/GRAND FORKS ND - KFGF 630 PM CDT MON JUL 2 2012
Member Since: July 3, 2005 Posts: 430 Comments: 130818
What's the story with the circulation and building convection over far Western Panhandle?
Member Since: Posts: Comments:
Member Since: Posts: Comments:

969
WGUS53 KGRB 030001
FFWGRB
WIC139-030300-
/O.NEW.KGRB.FF.W.0004.120703T0001Z-120703T0300Z/
/00000.0.ER.000000T0000Z.000000T0000Z.000000T0000 Z.OO/

BULLETIN - EAS ACTIVATION REQUESTED
FLASH FLOOD WARNING
NATIONAL WEATHER SERVICE GREEN BAY WI
701 PM CDT MON JUL 2 2012

THE NATIONAL WEATHER SERVICE IN GREEN BAY HAS ISSUED A

* FLASH FLOOD WARNING FOR...
WINNEBAGO COUNTY IN EAST CENTRAL WISCONSIN...

* UNTIL 1000 PM CDT

* AT 659 PM CDT...NATIONAL WEATHER SERVICE DOPPLER RADAR INDICATED
SLOW MOVING THUNDERSTORMS WITH VERY HEAVY RAINFALL ACROSS THE
WARNED AREA. UP 3 INCHES OF RAINFALL IS EXPECTED THIS EVEVING.

* RUNOFF FROM THIS EXCESSIVE RAINFALL WILL CAUSE FLASH FLOODING TO
OCCUR. SOME LOCATIONS THAT WILL EXPERIENCE FLOODING INCLUDE...
OSHKOSH.

PRECAUTIONARY/PREPAREDNESS ACTIONS...

DO NOT DRIVE YOUR VEHICLE INTO AREAS WHERE THE WATER COVERS THE
ROADWAY. THE WATER DEPTH MAY BE TOO GREAT TO ALLOW YOUR CAR TO CROSS
SAFELY.

A FLASH FLOOD WARNING MEANS THAT FLOODING IS IMMINENT OR OCCURRING.
IF YOU ARE IN THE WARNING AREA MOVE TO HIGHER GROUND IMMEDIATELY.
RESIDENTS LIVING ALONG STREAMS AND CREEKS SHOULD TAKE IMMEDIATE
PRECAUTIONS TO PROTECT LIFE AND PROPERTY. DO NOT ATTEMPT TO CROSS
SWIFTLY FLOWING WATERS OR WATERS OF UNKNOWN DEPTH BY FOOT OR BY
AUTOMOBILE.
Member Since: July 3, 2005 Posts: 430 Comments: 130818
Some Gust fronts today, and the 24 Mile Causeway in the return as well.

"baby Boomers" squawking a tad as well.

Member Since: July 3, 2005 Posts: 430 Comments: 130818
nasty, indeed. wish it wasn't midway between fargo and duluth, it's tough to get a feel for what's happening near the surface...storm is right at the edge of both radar's respective ranges...




Quoting Articuno:


Nasty..
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Quoting etxwx:

We need to get together and start a Facebook Luddite blog.
(everyone but Grothar googles "Luddite".)


That's such a fallacy :)
Member Since: July 17, 2009 Posts: 71 Comments: 27398

Quoting WxGeekVA:
Dr. M. deserves an award for being on the blog a lot today answering a lot of people's questions. He, for one, always seems to care about the people on this community and the blogs. Even though we may not know exactly what the future has in store for this site, we all should keep in mind the past and the good times we've had on here. I have learned a lot here, and I think I've helped some people learn what I've learned too. If Dr. M. says the site will remain mostly unchanged, he's never done/said anthing for me to not believe him. So in conclusion, Keep Calm and Blog On!
tl;dr: don't worry, be happy. Oh, and something about Dr. Masters being a nice guy.

Either way, a well-made point which deserves positive appraisal.
Member Since: March 7, 2007 Posts: 602 Comments: 21562
EXCESSIVE HEAT WARNING IN EFFECT UNTIL 7 PM CDT SATURDAY...

THE NATIONAL WEATHER SERVICE IN LINCOLN HAS ISSUED AN EXCESSIVE
HEAT WARNING...WHICH IS IN EFFECT UNTIL 7 PM CDT SATURDAY.

* TEMPERATURE...HIGH TEMPERATURES WILL BE IN THE UPPER 90S TO
AROUND 100 ACROSS CENTRAL AND EASTERN ILLINOIS THROUGH THE
PERIOD...WITH AFTERNOON HEAT INDEX VALUES OF AROUND 105. WIDELY
SCATTERED THUNDERSTORMS THIS EVENING AND AGAIN TOMORROW
AFTERNOON IN EASTERN ILLINOIS COULD REDUCE THE HEAT NEAR THE
STORMS...BUT THE PRECIPITATION WILL INCREASE THE HUMIDITY
LEVELS...KEEPING HEAT INDEX VALUES HIGH. THE HOTTEST DAY IS
EXPECTED TO BE WEDNESDAY...JULY 4TH AS TEMPERATURES SHOULD BE
OVER 100 WITH HEAT INDEX VALUES AROUND 110.

* IMPACTS...THE EFFECTS OF HEAT ARE CUMULATIVE...AND WORSEN AS
EXCESSIVE HEAT CONTINUES FOR SEVERAL DAYS. PROLONGED EXPOSURE TO
THE HEAT MAY QUICKLY RESULT IN HEAT EXHAUSTION OR HEAT
STROKE...ESPECIALLY IF YOUR BODY IS WORKING HARD. WITH MULTIPLE
OUTDOOR ACTIVITIES PLANNED FOR THE HOLIDAY ON WEDNESDAY...EXTRA
EFFORT SHOULD BE MADE TO PREPARE FOR THE HEAT...REDUCE STRENUOUS
ACTIVITIES AND DRINK PLENTY OF FLUIDS.

PRECAUTIONARY/PREPAREDNESS ACTIONS...
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Quoting bdkennedy:
What does my attitude have to do with anything? Tell me any die hard Wunderground fan watches the Weather Channel anymore except for hurricane coverage. The format is ridiculous.



Well, TWC is so bad that the only way they can go is up.....
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All Tropical Cyclone Imagery - Storm Floaters
Member Since: July 3, 2005 Posts: 430 Comments: 130818
What does my attitude have to do with anything? Tell me any die hard Wunderground fan watches the Weather Channel anymore except for hurricane coverage. The format is ridiculous.

That's all I'm saying about it. Whether I stay a fan in the future will be dependent on how much this site changes, but I see it going the way of WeatherBug.

Quoting spathy:


Well it wont get better with an attitude like that,now will it!
Quoting spathy:

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Quoting PalmBeachWeather:
Sounds like something Robert Plant would say


Your memory serves you well.

: )



LZ 10 years gone
Member Since: July 3, 2005 Posts: 430 Comments: 130818
Quoting JeffMasters:


Yes.

Jeff Masters


YES!!!!!
Member Since: Posts: Comments:

Quoting BenBIogger:

Either way. I look forward to this merger.
For better or worse, so do I.
Member Since: March 7, 2007 Posts: 602 Comments: 21562
Dr. M. deserves an award for being on the blog a lot today answering a lot of people's questions. He, for one, always seems to care about the people on this community and the blogs. Even though we may not know exactly what the future has in store for this site, we all should keep in mind the past and the good times we've had on here. I have learned a lot here, and I think I've helped some people learn what I've learned too. If Dr. M. says the site will remain mostly unchanged, he's never done/said anthing for me to not believe him. So in conclusion, Keep Calm and Blog On!
Member Since: Posts: Comments:
I do not view this as a celebration, but as sad day in world of obtaining weather information. Many years ago I used to watch the Weather Channel before the Internet came into vogue. I now never watch the Weather Channel anymore because the Weather Underground provides me with the most information that I need. Most television weather forecasts are based on methods that make you want the watch that particular station rather than delivering reason why the weather is happening. Your weather blogs are so informative and I am afraid that they will be phased out. Good luck with your merger, but I am sorry to see the change.
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Quoting Patrap:
Then, as it was, then again it will be
And though the course may change sometimes
Rivers always reach the sea
Behind skies of fortune, each has gentle rain
On the wings of maybe, downy birds of prey
Kind of makes me feel sometimes, didnt have to go
But as the eagle leaves the nest, it's got so far to go
Sounds like something Robert Plant would say
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I imagine that TWC will send some of their METs over here to post...

Either way. I look forward to this merger.
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An old timer here and a first time poster. Welcome WULLC :)
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Quoting JeffMasters:


Yes.

Jeff Masters



wow dr m this is the most i seen you made in one day




hey dr m can you plzs make me a admin or mode on your blog this blog needs a real time mod and i think am it
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Then, as it was, then again it will be
And though the course may change sometimes
Rivers always reach the sea
Behind skies of fortune, each has gentle rain
On the wings of maybe, downy birds of prey
Kind of makes me feel sometimes, didnt have to go
But as the eagle leaves the nest, it's got so far to go
Member Since: July 3, 2005 Posts: 430 Comments: 130818
Quoting Articuno:


Nasty..
oh boy, your sure right there..nasty it is
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Nasty..
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887. JeffMasters (Admin)
Quoting GeorgiaStormz:
Can we post TWC images now?


Yes.

Jeff Masters

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About

Jeff co-founded the Weather Underground in 1995 while working on his Ph.D. He flew with the NOAA Hurricane Hunters from 1986-1990.

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