Where Weather Drives Traffic™

Quick Facts
Targeting Abilities
Creative Specifications
Sponsorship Packages

Weather Underground has extensive targeting capabilities to fulfill all of your client's advertising needs.

comScore, June 2012

  • U.S. Monthly Average Page Views: 147 million
  • U.S. Monthly Unique Users: 9.3 million
  • Average minutes per visit: 2.8
  • Average visits per visitor: 5.1

Quantcast, June 2012

  • U.S. Monthly Unique Users: 13.2 million
  • Worldwide Unique Users: 17.5 million

User Profile (Nielsen @Plan, 2012)

Category Profile Point Online 18+ wunderground.com Index
Gender Male 46.1% 50.6% 110
Gender Female 53.9% 49.4% 92
Household Income $150 K+ 6.1% 10.7% 176
Household Income $100 K+ 20.3% 26.3% 129
Education Post Graduate 10.5% 18.9% 180
Occupation Executive / Managerial 18.3% 24% 131
Type of Residence Own Single Family Home 49.9% 55.1% 111

More Statistics at Quantcast

Advanced Online Advertising Solutions

Founded in 1995 as the Web's first online weather service, Weather Underground has grown into the most comprehensive, user friendly weather site on the Web today.

Geographic

  • Zip Code, City, State, Region, DMA, Country, IP and 84 languages

Weather Conditions

  • Target your campaign to geo locations based upon weather conditions and forecasts: rain, snow, UV intensity, temperature, air quality, pollen etc.
  • Weather triggered ads can be timed to only run when your target markets are experiencing pre-defined weather conditions
  • Our proprietary targeting product WeatherMatch™ enables us to serve dynamic ad creatives relative to real time weather conditions and forecasts - allowing you to promote your most relevant products at precisely the right time on wunderground.com and across all of your online media campaigns

Nielsen @Plan Segmentation exclusive to wunderground.com!

  • We have teamed up with Nielsen Claritas to become the first and only publisher to offer you the ability to target our audience by Nielsen @Plan segments
  • Target Zip Codes based on a Market Potential Index level for all @Plan segments
  • In addition we offer over 80,000 possible segment targets using PRIZM, POLK, MRI and all of the demographic segmentation provided by Nielsen Claritas

Quantcast Media Program

  • Leveraging the deep audience profile segments of our visitors, we offer you the ability to target a broad set of audience profiles within our user base
  • Use standard demographic segments such as gender, age, ethnicity, income level and education to activate audience-based media plans. Combinations of these standard segments are available
  • We can also create custom segments (determined by your KPI’s) by identifying the key audience attributes and delivering look-a-like audiences

ESRI Sourcebook

  • ESRI Sourcebook data provides you with the opportunity to target 65 lifestyle segments, 20 spending categories, and household income levels

Time of Day / Day of Week

  • Target your campaign to be seen by users at the optimum time / day across all timezones

Positioning and Guidelines

Leaderboard – 728x90

  • Images, JavaScript, and Iframe accepted
  • 25k max gif/jpeg, 35k max flash
  • Flash versions 9 and below accepted
  • 3 loops, 15 seconds max
  • Rich media accepted
  • Assets due 5 days prior to start date

Box – 300x250

  • Images, JavaScript, and Iframe accepted
  • 25k max gif/jpeg, 35k max flash
  • Flash versions 9 and below accepted
  • 3 loops, 15 seconds max
  • Rich media accepted
  • Assets due 5 days prior to start date

Large Skyscraper - 300x600

  • Images, JavaScript, and Iframe accepted
  • 25k max gif/jpeg, 35k max flash
  • Flash versions 9 and below accepted
  • 3 loops, 15 seconds max
  • Rich media accepted
  • Assets due 5 days prior to start date

Small Rectangle – 300x100

  • Images, JavaScript, and Iframe accepted
  • 25k max gif/jpeg, 35k max flash
  • Flash versions 9 and below accepted
  • 3 loops, 15 seconds max
  • Rich media accepted
  • Assets due 5 days prior to start date

Wide or Regular Skyscraper – 160x600 or 120x600

  • Images, JavaScript, and Iframe accepted
  • 25k max gif/jpeg, 35k max flash
  • Flash versions 9 and below accepted
  • 3 loops, 15 seconds max
  • Rich media accepted
  • Assets due 5 days prior to start date

Jivox Interactive Banner – 300x250

  • Mov, wmv, mp4, flv, mgpeg, mpg, and avi accepted
  • 60MB max file size
  • 90 second max video roll
  • All resolutions and bitrates supported
  • Mp3, aac and wav audio formats accepted
  • 10MB audio file size limit
  • Jpg, bmp and png images accepted

Mobile Banner – 300x50

  • 5k max gif, jpeg, or png for still images
  • 7.5 max animated gif for animation
  • Assets due 5 days prior to start date
  • Java script / iPhone rich media available for iPhone traffic

Pushdown - 970x418 / 970x66

  • Auto Expanding with "Close X" Button: "CLOSE X" button(s) should be prominent and obvious in the top right corner for floating, out-of-banner, and expandable banner initiated by a user's click.
  • Images, JavaScript, and Iframe accepted
  • 50k max gif/jpeg, 35k max flash
  • Flash versions 9 and below accepted
  • 3 loops, 15 seconds max
  • Rich media accepted
  • Assets due 5 days prior to start date

Map Pre-Stitials – 500x500

  • Auto Expanding with "Close X" Button: "CLOSE X" button(s) should be prominent and obvious in the top right corner for floating, out-of-banner, and expandable banner initiated by a user's click.
  • Images, JavaScript, and Iframe accepted
  • 50k max gif/jpeg, 40k max flash
  • Flash versions 9 and below accepted
  • 3 loops, 15 seconds max
  • Rich media accepted
  • Assets due 5 days prior to start date

Icon for Map Plot

  • 16x16 GIF when one icon
  • 19x19 GIF stackable icon for when clustering is needed

Logo – 88x31

  • 25k max gif, jpeg, or png for still images
  • Assets due 5 days prior to start date

Sales Contact

Agency, Marketer or Local Business?

Call us at: (855)782-5268

Have Technical Support & PWS Issues?

Visit Our Contact Page

Or, complete the form below to have a Weather Advertising Sales Representative contact you and discuss how we can help your business meet its advertising needs.